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How Trust in a Nonprofit Gets Lost—and Then Found Again

How Trust in a Nonprofit Gets Lost—and Then Found Again

How does it happen that a nonprofit organization that is admired and respected can lose the public’s trust almost overnight? Or, as in the case of ECHO Housing in Evansville, Illinois, literally overnight? As recently as March 2018, ECHO Housing was known for helping...
Make Your Nonprofit Financially Sustainable

Make Your Nonprofit Financially Sustainable

You know that delivering on your organization’s mission over time requires financial resources. The alternative is not pretty—no money, no mission, as it is said. As a board member, one of the most important components of your governance role is to ensure that the...
5 Key Ways to Optimize Your Nonprofit’s Website

5 Key Ways to Optimize Your Nonprofit’s Website

Here are the five key areas you should focus on when working with your website team and other stakeholders: SEO (Search Engine Optimization) Search engine optimization (SEO) can determine how easy it is for your audience to find you online. A good SEO...