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Maintaining An Effective Nonprofit Board

Maintaining An Effective Nonprofit Board

The severity of the risks associated with not-for-profit board members shortcomings came fully into focus for Cheryl Olson, CPA, CGMA, while she was having coffee earlier this year with Elizabeth Grant. Grant is attorney-in-charge of the Charitable...
Digital Ad Campaign Basics for Nonprofits

Digital Ad Campaign Basics for Nonprofits

According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury for digital ads. If yours is like most nonprofits out there, your paid marketing and...
How Trust in a Nonprofit Gets Lost—and Then Found Again

How Trust in a Nonprofit Gets Lost—and Then Found Again

How does it happen that a nonprofit organization that is admired and respected can lose the public’s trust almost overnight? Or, as in the case of ECHO Housing in Evansville, Illinois, literally overnight? As recently as March 2018, ECHO Housing was known for helping...
Make Your Nonprofit Financially Sustainable

Make Your Nonprofit Financially Sustainable

You know that delivering on your organization’s mission over time requires financial resources. The alternative is not pretty—no money, no mission, as it is said. As a board member, one of the most important components of your governance role is to ensure that the...