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Digital Ad Campaign Basics for Nonprofits

Digital Ad Campaign Basics for Nonprofits

According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury for digital ads. If yours is like most nonprofits out there, your paid marketing and...
5 Key Ways to Optimize Your Nonprofit’s Website

5 Key Ways to Optimize Your Nonprofit’s Website

Here are the five key areas you should focus on when working with your website team and other stakeholders: SEO (Search Engine Optimization) Search engine optimization (SEO) can determine how easy it is for your audience to find you online. A good SEO...