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Corporate Social Responsibility for a Data Age

Corporate Social Responsibility for a Data Age

Originally posted on Stanford Social Innovation Review by Stefaan G. Verhulst. Proprietary data can help improve and save lives, but fully harnessing its potential will require a cultural transformation in the way companies, governments, and other organizations treat...
Digital Ad Campaign Basics for Nonprofits

Digital Ad Campaign Basics for Nonprofits

According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury for digital ads. If yours is like most nonprofits out there, your paid marketing and...